MaXXXine
Maxine isn’t your typical final girl and our campaign will explore Ti West’s signature ability to toe the line between subversion and homage. Throughout the campaign, we’ll give audiences opportunities to immerse themselves in an era that isn’t just leg warmers and big hair while entering the belly of the Hollywood beast. In the process, we will establish Maxine as the it girl of the 80s — solidifying this summer as the summer of MaXXXine.