Ghosts Season 2 & 3
Capitalizing on the critical acclaim and devoted fanbase of the series Ghosts, the arrival of season 2 and 3 were treated like major network events. From disruptive, buzzworthy out-of-home activations to innovative digital initiatives that led in to big premiere & finale day payoffs, the campaign drove online conversations to make Ghosts a trending topic.
We Believe in Ghosts
To kick off Season 3, we surveyed Americans to find out how many people actually believed in ghosts. After compiling the data, we created a website to showcase the stats, along with a Ghosts-themed quiz to determine what kind of believer users were.
Ghosts Watching Ghosts
Since Ghosts isn't just about the living, it’s only right that the Season 2 premiere was also welcoming to the departed. We didn’t discriminate. To remedy that, we held a screening for ghosts and ghosts only.
A Toast to Ghosts
To celebrate the Season 3 finale, we partnered with bars and restaurants to host a Ghosts-themed happy hour. Fans gathered to enjoy a Ghostly Old Fashioned and toast to the ghosts.
Bed & Breakfast Text Line
To further eventize the Season 2 premiere, fans had the chance to make contact with the other side through an interactive mobile texting campaign. Presented as a way to begin booking a room at the B&B, a brief set of questions guided users to an interaction with one of the ghostly residents.