Daisy Jones and The Six

Taking an in-world approach, we presented Daisy Jones and The Six as a real band on social. Our campaign felt like an all-access pass, offering a behind-the-scenes look at the band and their rock 'n' roll lifestyle from the perspective of an expert present-day fan or music journalist. Information was shared with an archival touch, yet infused with the personal fondness of someone who cherishes the band, the era, and the music. We executed this through our creative and community management strategy.